open for work · buenos aires · worldwide

hi, I'm Lucy. I make complex products easy to talk about.

I help Web3 and AI teams explain what they're building through content, community stories, and creator campaigns that sound human.

book a 30-min call
Lucy Morozova, content and community for Web3 and AI teams

created for

about

Before Web3, I spent five years in tech, working in marketing and recruitment. A big part of my work was connecting technical teams with the people they wanted to reach and making technical work understandable to people outside the team.

For the past 2+ years, I’ve worked in Web3 as an ambassador and creator, writing technical explainers, developing content and campaign ideas, and working closely with ambassador communities.

  • 2+ yearsweb3 ambassador and creator
  • 5 years in techmarketing and recruitment
  • 10+ projectscreated for web3 and AI teams

focus areas

web3 AI products technical content content strategy product messaging community ambassadors creator campaigns

selected work

A few posts, scripts, and explainers from recent work.

how I can help

Three ways to work together: a fast sprint, a deeper dive, or a plan shaped around your product.

one launch · 3–5 days

Content Sprint

One launch, update, or campaign that needs publish-ready content this week.

I turn your docs, notes, and rough ideas into creator content your team can post right away.

You leave with:

  • 1–2 short launch videos made by me, or scripts your team can record
  • 2–3 ready-to-publish X posts or threads
  • up to 8 follow-up content angles with hooks and formats
  • a 7-day posting plan for the first content push
one deep story · 1–2 weeks

Technical Explainer

One technical product, feature, or update that matters but is hard to explain.

I turn technical notes and messy explanations into a clear story your team reuses across content, community, and partnerships.

You leave with:

  • a clear explainer brief for one product, feature, or update
  • 1 core explainer asset: video, script, thread, long post, or article
  • 2–3 supporting pieces adapted from it
  • reusable framing your team can use for future explainers
your scope · ongoing or one-off

Something bigger in mind?

Ongoing content, ambassador-style presence, recurring explainers, or a mix of all three. We shape the package around your product.

let's make your product easier to explain.

One 30-minute call to see if it clicks. You bring the product, I bring the questions.

book a 30-min call